Despite the rise of plant-based meat and ‘Veganuary,’ only 3 percent of Americans are vegan. It’s more than double that among African Americans.
A 2016 Pew Research Center survey found 3 percent of American adults overall identified as vegan and only 1 percent of Hispanic Americans. That number jumps to a startling 8 percent among African American adults. In Gallup’s latest findings on consumers’ meat-eating changes, which will be published Monday, whites reported eating 10 percent less meat in the past 12 months while people of color reported eating 31 percent less. Burger-oriented fast-food restaurants, overrepresented in low-income “food swamps,” are seen as opportunities to introduce plant-based options. Although market research firm NPD Group found almost 90 percent of the people eating non-meat burgers are not vegetarian or vegan, a 2018 Gallup poll found that Americans who earn less than $30,000 are almost twice as likely to be vegan or vegetarian as those who earn more than $75,000. Read more of this article
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